Losers are Cool

In the beginning, there was Ralph. In 2004, he opened the shop because he felt there was a need for a no attitude friendly shop that liked surfers more than their money. To share the stoke and the pure spirit of surfing not just the latest fads, a real surf shop. Not a mall shop. Bill and Diane got the shop a few years later and continue to run it in the same spirit to this day. Bill’s 35 years in the surfing world has given him a unique perspective among surf shop owners.


We are located in Tofino and Ucluelet on the West coast of British Columbia, the heart and soul of Canadian surfing.  At Long Beach we strive to give our customers an unique no-attitude experience whether you’re a beginner or a Pro.
Long Beach carries quality surf gear of all types for all types of surfers. We share the stoke through friendly service no matter what your skill level. Amazing boards and suits for the budget conscious beginner to the seasoned surfer. We will always be a shop that seeks to give surfers the gear that will enhance their wave riding experiences.
Over the years, we have had the chance to be part of many travelers’ stories and enjoy the experience of adding so many friends to our Long Beach Family. Surfer owned and family run, at Long Beach we hope we can add to the magic of your Westcoast experience.
 Next time you’re in Ucluelet or Tofino stop by and say hi and become part of the story.

Please contact us with any questions you might have about your surfing needs in Tofino & Ucluelet.